(Daily Wire) Social media users on Twitter got the hashtag #BoycottMaybellinetrending on Tuesday over the cosmetic brand’s partnership with biological male transgender activist Dylan Mulvaney.
In March, Mulvaney posted a video on TikTok applying Maybelline makeup and announcing that the social media influencer was “getting glam,” CBS reported.
Maybe he’s born with it, maybe it’s Maybelline 💄
The new face of Maybelline, ladies! pic.twitter.com/rx0EdvOlP3
— Oli London (@OliLondonTV) April 24, 2023
Calls to boycott the makeup company come following a similar campaign against Anheuser-Busch after it confirmed a partnership with Mulvaney.
One account on Twitter posted, “The latest fools to employ Dylan Mulvaney is makeup company. Get woke, go broke.”
Another user tweeted, “Hey [Maybelline] Women have fought for years to get to where we are, women’s rights are being taking back by these men, and you support it. Please all of us born women let’s [boycottmaybelline].”
Maybelline has appointed Dylan as their new brand ambassador pic.twitter.com/P4QQMEESP4
— Clown World ™ 🤡 (@ClownWorld_) April 24, 2023
While another posted, “Ok ladies, now [Maybelline] is partnering with the degradation of women. [BoycottMaybelline].”
Ok ladies, now @Maybelline is partnering with the degradation of women. #BoycottMaybeline https://t.co/ayiR7bLdOA
— Stacie Allison (@stacie_allison) April 24, 2023
Yet another user tweeted, “Boycott maybeline (sic) products please. Like other woke entities, they no longer are focused on women. Colour me Trans. It’s a NO from me.”
Boycott maybeline products please.
Like other woke entities, they no longer are focused on women .
Colour me Trans.
It’s a NO from me.
— a tax payer called Maria (@midkentforbrit1) April 24, 2023
On Monday, reports surfaced that Bud Light had seen sales plummet by 17 percent since the Mulvaney partnership.
Country stars like John Rich, Travis Tritt, and Kid Rock made headlines when they announced they were done with the brand over the Mulvaney controversy.
