From NYpost.com…
Demand for Balenciaga products have tanked in the 48 hours since its $1,190 sagging sweatpants were dragged on social media as racist and a prime example of cultural appropriation.
Demand for the Spanish fashion house fell 27 percent since the controversy erupted online, according to data from LoveTheSales.com, a London-based online sale and clearance outlet.
“If a brand makes headlines for all the wrong reasons, more often than not you’ll see a backlash online, which can instantly filter down to shoppers buying decisions,” said LoveTheSales co-founder Stuart McClure. “Back in February 2019, we tracked a sizable slump in sales for Gucci products (-23%), when the brand released a controversial jumper online.”
“Brands need to be sensitive to the entire customer base, especially in this social media arena that most fashion giants operate in today,” he added.
