Walmart Launches Online Virtual Fitting Rooms

Credit: Walmart


Online Walmart consumers can forget having to order multiple test sizes and dealing with the hassle of returns.

The company just launched virtual tech to improve the fitting room experience for customers of all shapes and sizes.

Following its acquisition of Zeekit — a virtual fitting room platform — Walmart is now implementing its Choose My Model experience across its Walmart app and

Currently, consumers can select from 50 models between 5’2” – 6’0” in height and sizes XS – XXXL to best represent their height, body shape, and skin tone, and display how an item will look on them. Walmart says it will continue to expand its model selection, with nearly 70 additional options representing a wider selection of sizes, skin tones, and hair colors launching in the next several weeks.

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