From KTVZ.com…
The newest version of Bud Light is even lighter.
Anheuser-Busch has announced the launch of Bud Light Next, the company’s first-ever zero-carb beer. The beverage, which hits shelves in early 2022, comes as health-conscious customers have gravitated toward light beers in recent years — and beer in general is in the middle of a big resurgence.
Bud Light Next is the “next generation of light beer for the next generation of beer drinkers,” said Andy Goeler, vice president of marketing for Bud Light.
He told CNN Business in an exclusive interview that the new beer is aimed at younger consumers, such as Generation Z, who are seeking out the similar nutritional makeup of hard seltzer and the flavor of beer.
Cutting out carbs has become increasingly popular over the years because of various diet trends and changing consumer habits. The market, particularly for beer, has been flooded with low-carb varieties, but Anheuser-Busch is the first major brewer to launch a zero-carb beer.
