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Walmart Unveils A Line Of ‘Super Premium’ Private Label Pet Food

Credit: Walmart

From PetFoodProcessing.net….

Walmart announced May 3 it has launched a line of veterinarian-formulated pet food products under its private label Pure Balance brand. The new products, PRO+, include four formulas for cats and five formulas for dogs.

Pure Balance PRO+ cat food formulas include a dry sensitive skin and stomach diet formulated with turkey; a wet pâté Healthy Weight formula with chicken and fish; a kitten-specific dry food with chicken; and a senior cat food option with chicken.

Dry dog food formulas include a puppy diet with chicken and rice; a senior diet with salmon and brown rice; a large breed formula with chicken and brown rice; a small breed diet with chicken and peas; and a weight management diet with chicken and oatmeal.

These new dog and cat diets include added vitamins and minerals — including DHA, glucosamine and chondroitin, L-Carnitine and antioxidants depending on the formula — and are free from fillers and artificial ingredients, according to Walmart.

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