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NCAA Officially Allows Student-Athletes To Purse, Make Money Off Their Name, Image And Likeness

Credit: NCAA

From ESPN.com….

Every NCAA athlete in the country will be able to make money from endorsements and through a variety of other ventures starting Thursday.

The NCAA’s board of directors decided Wednesday to officially suspend the organization’s rules prohibiting athletes from selling the rights to their names, images and likenesses.

The new rules represent a major shift in the association’s definition of amateurism — a shift that NCAA leaders previously believed was antithetical to the nature of college sports.

“This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities,” NCAA president Mark Emmert said in a statement. “With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level. The current environment — both legal and legislative — prevents us from providing a more permanent solution and the level of detail student-athletes deserve.”

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