(100percentFedUp.com) Bud Light sales continue to tank in the wake of Anheuser-Busch’s disastrous decision to partner with transgender social media influencer Dylan Mulvaney, prompting a nationwide boycott.
At a Sam’s Club in Port Huron, Michigan, a video shows completely untouched stacks of unsold Anheuser-Busch products, including Stella Artois, Michelob Ultra, Bud Light, and Budweiser. Meanwhile, the Coors Light pallet is completely empty, and the Miller Lite pallet has only 3 cases left.
Sam’s Club’s shelves are filled with cases of Anheuser-Busch beer in Port Huron, Michigan.
Coors Light pallet is EMPTY.
Miller Lite pallet only has 3 remaining cases. #BudLight pallet is stacked to the top.
Hey @Anheuser_Busch, how’s that woke ad campaign going? pic.twitter.com/cRvuz8L9P1
— 100% FED UP! (@100PercFEDUP) May 1, 2023
On Sunday, conservative commentator Ryan Fournier shared a photo on Facebook showing that Costco had drastically slashed the price of their Bud Light 36-packs.
Normally priced at around $30, the cases of beer were going for the shockingly low price of $14.97.
This means each can of Bud Light in the pack costs about 41 cents.
After partnering with Mulvaney for an advertising deal, a major boycott of the company’s products began.
Due to a major part of its consumer base turning against the company, Anheuser-Busch suffered an astonishing $5 billion loss.
As the backlash for this marketing decision grew, the recently-promoted VP of Marketing for Bud Light, Alissa Heinerscheid, was placed on a leave of absence.
