(Breitbart) Jaguar is being blasted on social media for its ultra-woke commercial featuring androgynous models and not even a single car, with conservatives dubbing the ad “Bud Light 2.0.”
The Jaguar commercial, which was posted to the car company’s social media on Tuesday, showed only androgynous individuals clad in bizarre attire that would hardly fit in at a fashion show. The advertisement also failed to showcase even one single vehicle from the luxury car company.
Watch Below:
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
The Jaguar ad also featured what appears to be a man wearing a dress, and included messaging that read, “create exuberant,” “live vivid,” “delete ordinary,” and “break moulds.”
One social media user reacted to the commercial, declaring, “10 [years] ago: Jags are badass muscle cars for villains. Today: Yass queen gay race communism.”
10yrs ago: Jags are badass muscle cars for villains.
Today : Yass queen gay race communism https://t.co/tMMq1Pro21 pic.twitter.com/JM0Eu6XWfa
— Andy – e/acc (@PositivFuturist) November 19, 2024
“This is so the wrong timing for this. I can understand the C-suite being conned into this in 2022, but they have completely misread the moment. Bud Light 2.0,” columnist Jon Gabriel wrote.
This is so the wrong timing for this. I can understand the C-suite being conned into this in 2022, but they have completely misread the moment. Bud Light 2.0. https://t.co/oIeBlUi7L5
— Jon Gabriel (@exjon) November 19, 2024
Gabriel was likely referring to President-elect Donald Trump’s landslide victory — that included winning the popular vote — in the 2024 election, which many took as a message from the American people that the era of “wokeness” needs to end.
“This is the new head of brand strategy at Jaguar. Not looking good for them at all,” another X user remarked.
This is the new head of brand strategy at Jaguar. Not looking good for them at all. https://t.co/eeOXvpxeaJ pic.twitter.com/DbQkwRh8A2
— JIM BURGESS (@HeyJimBurgess) November 19, 2024
