Robinhood is redesigning some of its app features — most notably ditching its confetti animation —amid scrutiny over the popular stock trading company’s so-called gamification of investing.
The free-stock trading pioneer, which is gearing up for its public debut, told CNBC the move is an effort to remove the “distraction” from its overall mission to “democratize” investing.
“In the past, we used the same confetti design to celebrate firsts with customers. Those included customers’ first trades, their first steps with cash management, and successful referrals of friends and family.
Now, we’re introducing new, dynamic visual experiences that cheer on customers through the milestones in their financial journeys,” Robinhood said in a blog post on Wednesday.
