From CNET.com…..
What could possibly connect rapper Lil Nas X, Nike and sneakers made with human blood? Strap in for an explanation of one of the year’s most colorful news stories. You might have seen it referenced on SNL April 3.
The basics
Musician Lil Nas X collaborated with streetwear company MSCHF on a quickly sold-out offering of what the company dubbed Satan Shoes. They not only have a devil-focused theme (more on that below) but contain a drop of human blood (drawn from MSCHF employees), the company confirmed to NBC.
Because the shoes are apparently modified Nikes, the company didn’t appreciate its brand being associated with human blood and the devil. Duh. The company filed a trademark claim against MSCHF and wants it known that this isn’t officially sanctioned by Nike.
MSCHF defended its work, saying in a statement it was “honestly surprised” by Nike’s action.
