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Race To Space Gets More Crowded As Porsche Enters Competition

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From Gizmodo.com…

If this year has taught us anything, it’s that rich people really love space. So it’s hardly surprising to learn that luxury car manufacturer Porsche is entering the private space race alongside the likes of Jeff Bezos, Elon Musk and Sir Richard Branson.

Porsche SE – the family holding company behind Volkswagen Group – is investing in Munich-based rocket startup Isar Aerospace in the hope of securing access to up and coming space technology.

“We are convinced that cost-effective and flexible access to space will be a key enabler for innovations in traditional industries as well as for new and disruptive technologies and business models,” Porsche SE executive responsible for investment management Lutz Meschke said in a statement.

“With Isar Aerospace, we are investing in a company that is well positioned to establish itself as a leading European manufacturer of launch vehicles.”

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