DuckDuckGo is introducing App Tracking Protection for Android feature in beta mode in its Android app. The new feature will allow users to block third-party trackers like Facebook and Google hidden in other apps.
Some companies, including Google and Facebook, track you without your explicit consent on other apps they do not own. These hidden trackers are a privacy nightmare as they can track everything you do even when you are not using the app. Also, these trackers record your phone activity in real time.
These trackers then send the data they collect to multiple third-party companies. The data is used to create detailed digital profiles for the purpose of targeted advertising. The owners of the trackers can also sell the data to other advertisers, data brokers, and even governments.