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Fast Collapse: User Engagement On Mark Zuckerberg’s ‘Threads’ App Has Hit Close To Rock Bottom

Threads is quickly becoming another Zuckerberg disaster

Not The Bee

(Not The Bee) I have to say, I’m really surprised that Mark’s Twitter-Except-Worse-And-More-Censorship “Threads” project seems to be stumbling and potentially collapsing before our very eyes:

Time spent on app has fallen by HALF already!

You’d be forgiven for averting your eyes from such a disaster.

I mean look: It was always going to go this way, right? It’s not even clear what Zuck was thinking. Twitter already does everything Threads wanted to do, and it does it way better, especially since Musk started cleaning house. Twitter’s obviously not perfect but it’s a very effective free-speech social media platform that’s only improving.

Threads, on the other head, is tied directly to Meta; you need an Instagram account in order to access it, and you can’t delete it once you get it (unless you want to delete your whole Instagram account). Zuck himself has said Threads is meant to be a “friendly place,” which is code for “heavily policed and censored.” People are already being banned left and right.

Why would anyone want to sign up for this thing, or spend much time on it? It’s a genuine question.

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