From Gizmodo.com….
Like so many media companies before it, Instagram is gearing up for a sweeping embrace of video as its content of choice, the platform’s head, Adam Mosseri, announced on Wednesday.
As TikTok and YouTube have seen explosive success with influencer-driven video content, they’ve emerged as serious competitors for Instagram, siphoning away eyeballs with the exact type of content Instagram is already famous for elevating. In response to this, Mosseri said that Instagram is planning to implement several newly-designed initiatives to keep itself relevant, including experimenting with recommending users full-screen videos in their feeds, including those from accounts they do not already follow.
