Make sure to choose the right category or it could negatively impact your trust score.
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Story
Mix text with images and embeds
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Image
JPG, PNG or GIF
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Audio
MP3 or SoundCloud embed, MixCloud, etc.
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Video
MP4 or YouTube embed, Vimeo, Dailymotion, etc.
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Gallery
A collection of images
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Embed
Facebook post, Twitter status, etc.
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Link
External site's link
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Open list
Everyone can submit new list items and vote up for the best submission
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Ranked list
Everyone can vote up for the best list item
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Classic list
A list-based article