From Refinery29.com…..
The year was 2012. Then-teenage blogger Tavi Gevinson sat in the front row at the Dior show in Paris wearing an enormous bow on top of her head, baffling many fashion insiders who couldn’t understand why a 13-year-old had been invited to cover a fashion show (let alone block views of the runway).
At the time, before there were influencers, fashion bloggers were the ones donning eccentric looks to fashion shows and commenting on industry happenings and trends with the confidence of a career critic.
The blogger moment hardly had a chance.
Influencers quickly replaced the indie scribes’ hot fashion takes. A cohort of tastemakers that was supposed to democratize fashion gave way to a wave of mini marketers who were open to branded partnerships. By the end of the 2010s, Gevinson shut down Rookie. Leandra Medine’s Man Repeller turned into Repeller, only to close months later. And Bryanboy, one of the original fashion influencers, left his witty blogging for the shinier shores of Instagram.
