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Tiger Woods Launches New Clothing Brand After Split With Nike

Woods now has his own brand and a brand-new logo

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(CBS Sports) Tiger Woods had a decision to make after his 27-year relationship with Nike came to a close at the end of 2023, and golf fans surely wondered what Woods would wear on the golf course when he returned to play at the 2024 Genesis Invitational. While it may forever be odd to see Woods in anything other than the trademark swoosh and “TW” logo, we now have an answer to those questions.

Tiger officially announced his own brand on Monday in Los Angeles, which will be known as Sun Day Red (SDR for short).


Yes, that is two words split into three, a nod to Woods’ propensity to wear red on Sundays. The Tiger logo, he said, has 15 stripes — one for each of his 15 major championships. The entire line will be available May 1, and Woods launched a website to go along with the apparel Monday evening.

He also addressed the three-word name on the website.

TaylorMade will produce the line, which will be run as its own independent business line, according to CEO David Abeles. That’s significant because Woods certainly had options. There were a few apparel companies that got thrown around, but ultimately, he went where he had the most control and possibly the biggest financial stake.

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