(BPR) A top manufacturer of industrial tools and household hardware has been accused of going “woke” and embracing DEI and other assorted nonsense.
The accusations against Connecticut-based Stanley Black and Decker come from Consumers’ Research, a 95-year-old advocacy group for consumers.
The company, which boasts brands such as DeWalt, Black and Decker, and Stanley, has been pushing cultural values that “have nothing to do with ensuring consumer satisfaction,” according to Consumers’ Research Director Will Hild.
The company’s “sole priority should be providing their customer base, professionals and DIYers alike, with the best tools and equipment possible,” he told the Daily Mail. “Companies need to focus on serving their customers, not woke politicians.”
WOKE ALERT: Stanley Black & Decker (@StanleyBlkDeckr) — the maker of popular brands such as @BlackandDecker, @Craftsman and @DEWALTtough — is the latest formerly great American company to become tools of the radical left…
The company has abandoned their consumer focus and… pic.twitter.com/6tAgNNxdNC
— Will Hild (@WillHild) September 5, 2024
A report from Consumers’ Research notes that Stanley Black and Decker has specifically been “prioritizing race-based hiring, DEI goals, and ESG policies, all while leaving their customers in the dust.”
The company has gone in especially hard on “equity,” the sick idea that certain people should be discriminated against to make up for the discrimination that other people faced long ago.
For instance, proponents of equity support affirmative action, a policy that calls for discriminating against white and Asian college applicants in favor of black and Hispanic applicants.
“Stanley Black & Decker’s DEI ‘racial equity roadmap’ includes plans to ‘require equity training for leaders,’ support ‘racial equity causes,’ donate at least $10.5 million by 2025 to ‘racial equity related organizations,’ and increase business with suppliers based on their race to at least 10% by 2025,” the report from C.R. continues.
For instance, proponents of equity support affirmative action, a policy that calls for discriminating against white and Asian college applicants in favor of black and Hispanic applicants.
“Stanley Black & Decker’s DEI ‘racial equity roadmap’ includes plans to ‘require equity training for leaders,’ support ‘racial equity causes,’ donate at least $10.5 million by 2025 to ‘racial equity related organizations,’ and increase business with suppliers based on their race to at least 10% by 2025,” the report from C.R. continues.
But it gets worse.
