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Asset Allocation: What Is It And Why Is It Important

Credit: QuoteInspector.com

From FrontierWealth.com….

There’s an old saying that you shouldn’t “put all of your eggs in one basket.” This saying might not have originally been about investing, but it’s the perfect way to describe the importance of asset allocation to your investing strategy.

Asset allocation is a fancy-sounding term that refers to a relatively simple concept: spreading your investment money out among the three primary asset classes of stocks, bonds (or fixed-income instruments) and cash equivalents, like savings and money market accounts.

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