From FoxBusiness.com….
Unilever is doing away with the word “normal” on the packaging of its beauty products and respective advertisements.
The language change is one way the multinational consumer goods company is being “equitable and inclusive,” according to a press release issued on Tuesday.
Brands such as Dove, Vaseline, Axe, Sunsilk and Love Beauty and Planet are included in Unilever’s progressive commitment among other beauty and personal care lines the company owns.
Unilever’s decision to strike the word “normal” from its products comes as a response to the 10,000-person study it commissioned that found the term makes 70% of consumers (from across nine countries) feel excluded.
