From Motor1.com….
Hyundai’s long-awaited pickup truck is almost here. However, per the automaker’s latest teaser, this isn’t a pickup truck. Rather, it’s simply the Santa Cruz.
Obviously that’s a bit of marketing-speak because it certainly is a pickup truck, albeit a small one. The video above comes from Hyundai’s design team in California, and it offers just a bit of insight into the development of the Santa Cruz. The chief takeaway is that the team approached the vehicle with the mindset that it’s not a traditional truck.
It’s designed for “urban adventure seekers” that might also seek occasional adventures outside suburbia. Some people might say that also describes a majority of traditional truck owners, but Hyundai’s message is clear. It sees the Santa Cruz existing in its own category.
