From Wweek.com….
A curious ad for the city of Portland appeared in The New York Times on June 20.
“You’ve heard a lot about us lately. It’s been a while since you heard from us. Some of what you’ve heard about Portland is true. Some is not. What matters most is that we’re true to ourselves,” the ad read on a sparse page of simple black text.
It continued: “We’re a place of dualities that are never polarities. Two sides to the same coin that keep landing right on its edge. Anything can happen. We like it this way.”
Travel Portland, the agency that placed the ad, explained in a June 21 statement that the ad is part of a wider campaign to right Portland’s reputation nationally and “to inspire overnight stays at Portland hotels and short-term rentals.”
