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Yum Brands Buys Social Media Ordering Platform, Texting Orders To Taco Bell, KFC, Habit Burger And Pizza Hut Up Next

From CNBC.com….

Yum Brands said Wednesday it has made its second technology acquisition in less than a month as the company tries to hold on to the digital orders it gained during the coronavirus pandemic.

The restaurant group, which owns KFC, Taco Bell, Pizza Hut and Habit Burger Grill, said it bought Tictuk, an Israeli company that allows customers to order food while on social media and messaging apps.

Yum did not disclose the financial terms of the deal but said Tictuk will continue to work with existing third-party clients.

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