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Bipartisan Legislation Seeks To Break Up Google’s Ad Dominance

Credit: Reclaim The Net

From ReclaimTheNet.org…

More bipartisan bills are coming up in the US Congress as some lawmakers are trying to find ways of legislatively containing the enormous power that the likes of Google and Facebook have over the internet – in this instance, over the super lucrative digital ad market.

It’s no secret that there, these two giants form what’s effectively a duopoly, while their financial might relies on it, drawn from a business model crafted to continuously harvest data and track users.

 

According to The Information, we are now weeks away from Senator Mike Lee, a Republican, introducing a bill that aims to separate various segments of the advertising business, preventing monopolistic behavior. The report, based on unnamed sources, also said that Lee has the backing of Senator Amy Klobuchar, a Democrat who chairs the antitrust committee, and several others across the aisle.

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