(RedState) By now, you’ve probably noticed a pattern from more than a few corporations. Many have begun backing away from woke policies and DEI initiatives with surprising speed, especially if their clientele involves traditionally-minded and rural Americans.
Nobody wants to become the next Bud Light.
Coors is the latest in the line of corporations slamming it in reverse after the one-man crusade being waged by Robby Starbuck turned its sights on the beer distribution company. Starbuck’s pattern is to tell the company he’s going to expose his research about them, only to find a short time later that they preemptively renounced their commitments to woke agenda items and are dissolving those parts of their company.
It’s a pattern that has worked well, as you can see in the articles below.
(READ: Robby Starbuck Is Dismantling Diversity, Equity, and Inclusion One Corporation at a Time)
Coors has now surrendered, as Starbuck noted in a recent post on X, stating that he’d done his usual tactic of notifying Coors that he was going to go to the public with all their woke initiatives. Like the others, Coors backed down immediately, waving the white flag publicly.
According to Starbuck, here’s what they’re changing:
