(Daily Caller) A separate economy is emerging for consumers who want to opt out of supporting corporations with vocal left-wing views, with new businesses popping up in various fields that aim to either promote conservative values or stay out of politics altogether.
Some of the country’s largest corporations have taken left-wing stances on divisive issues in recent years, and some have been accused of discriminating against conservative and religious consumers. A growing cohort of entrepreneurs are offering an alternative to left-wing corporations and aiming to change the culture through the promotion of conservative values in their businesses.
New Founding, a conservative for-profit organization, is connecting conservative investors with ideologically aligned projects and publishing a curated guide of companies that align with its social values. New Founding cofounder Matthew Peterson had already been connecting investors with ideologically aligned businesses informally, but he created New Founding to do that at a larger scale, he told the DCNF.
Social conservatives oppose hookup culture and the trend of delaying or foregoing marriage, yet as several new dating apps hit the market aimed at helping people pursue marriage, conservatives had no way of promoting them as a cultural countermovement or an opportunity for investors, Peterson told the DCNF. New Founding aims to change that by creating a network of like-minded investors and entrepreneurs who can promote products they believe are good for the culture.
“Why isn’t there a pro-family angle that businesses are selling with the same level of urgency that they’re selling climate change. That’s winning to me. Winning would mean we’d be talking about the family crisis,” Peterson said.
Concerns about left-leaning corporations go beyond their political statements: the environmental and social and governance (ESG) movement allows dominant investment firms to impose climate and social justice-related goals on other businesses even when they’re harmful to the bottom line. ESG has fueled a corporate war on the fossil fuels industry, for example, and the ESG initiatives of three top finance companies prompted 19 state attorneys general to question them about how they’re actually able to fulfill their fiduciary duties to investors while pursuing social and environmental goals.
