(Not The Bee) In today’s edition of corporations who don’t understand their core audience, we have the Cracker Barrel Old Country Store.
So much for “Cracker Barrel Christianity” huh, Phil Vischer?
Cracker Barrel, for those who are uninitiated, is exactly what it seems like. An old country store with a gift shop, rocking chairs, tables to play checkers at, and good old country food.
And now, apparently, gay pride.
Yeah, someone at Cracker Barrel corporate doesn’t understand their audience.
It’s less about the corporate pride and more about the fact that this is clearly a betrayal of Cracker Barrel’s core customer base who don’t support the LGBT rainbow brigade.
Yeah it’s just the source that surprises me. Like I don’t think anyone expected Cracker Barrel needed to signal here either way. Astonishing that they judged it was more valuable to them to risk a social media backlash then to say nothing.
— Megan Basham (@megbasham) June 8, 2023
Apparently, this gay rocking chair isn’t in every single store. Nobody that I’ve seen has reported seeing it in person.
Which Cracker Barrel store would even put out a rainbow rocking chair? The one in Portland?
Oh, wait…
