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Twitter Blocks Embeds And User Engagement On Substack Stories, Links

Twitter users can’t like, comment on, or retweet tweets linking to Substack publications

Reclaim The Net

(Reclaim The Net) The users of Substack, an email newsletter platform, are unable to embed tweets in their stories and users are currently unable to like or comment on a tweet that links to a Substack publication. This is happening whether or not Substack writers are using their own domain or are using the .substack.com domain.

Users are sharing screenshots that say, “Some actions on this tweet have been disabled by Twitter,” when they try to post Substack links to Twitter.

 

Reclaim The Net was able to confirm the restriction.

Substack writers attempting to to embed tweets in their Substack articles are also finding that it doesn’t work. “Twitter has unexpectedly restricted access to embedding tweets in Substack posts” a notice states.

Substack tweeted, “We’re investigating reports that Twitter embeds and authentication no longer work on Substack. We are actively trying to resolve this and will share updates as additional information becomes available.”

Twitter or its CEO Elon Musk is yet to comment on the issue.

Substack CEO Chris Bests tests the blocking of engagement with Substack links.

Since purchasing Twitter, Elon Musk has made attempts to block other platforms from being linked to on Twitter – notably links to Twitter rival Mastodon. Musk also tried banning users from promoting their Mastodon accounts in their tweets or bios. The policy has since been reversed.

However, this is the first time Twitter has blocked such a large up-and-coming platform. Substack lets independent writers post articles and newsletters and is the go-to platform for many journalists and writers that want to go their own way and rely on subscription revenue instead of invasive advertising that most mass media relies on.

Twitter is also a big driver of traffic to Substack publications as independent writers promote their work on the platform.

There has been speculation that Twitter may be blocking Substack in retaliation after the platform this week rolled out a Twitter alternative.

Substack Notes looks similar to Twitter and lets users share posts, quotes, comments, images and links and ideas in a feed that looks like a Twitter feed.

Similar to retweets, there’s also the option to “restack,” a post.

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