(Western Journal) Bud Light’s latest ad is being demolished after it was seen as yet another pathetic attempt to win back male beer drinkers following three months of declining sales.
To start the month of April, the brand partnered with transgender social media activist Dylan Mulvaney.
The rest is history and will perhaps someday become a case study of how to needlessly alienate customers and ruin what was a lucrative and healthy business.
As of last week, Bud Light had seen its largest decline in sales amid a nationwide and organic boycott of the country’s former top-selling beer.
The New York Post reported sales in the Anheuser-Busch family of beers dropped 28.5 percent for the week ending on June 17 when compared to the same week in 2022.
Ab InBev’s products are down across the board, while a company called The Ardagh Group that makes bottles for Bud Light has shuttered two locations and laid off 600 people, the Post also reported.
The hits just keep on coming for the brewer, which went from an iconic brand to a punchline in a matter of just a few days.
The company refuses to address the disaster head-on or to apologize to its formerly loyal customer base for using their hard-earned money to validate a deranged man’s claims that dressing like a woman makes him a woman.
Anheuser-Busch CEO Brendan Whitworth appears to be under the impression that people will simply forget the brand paid a “transgender woman” during a time when the LGBT community is vying to come after innocent children.
Rather than issue an apology, he and Bud Light insist on rolling out ads in desperate attempts to convince people the beer is macho — and not some “woke” combatant that entered the culture war on the side of the left.
A 15-second ad that dropped online on Sunday features men grunting and sighing as they sit down or get up from their chairs.
The company went as far as to enlist Kansas City Chiefs tight end Travis Kelce in order to convince the everyman Bud Light is the beer for them.
Before the Mulvaney debacle, “Backyard Grunts with Travis Kelce” might have been just another relatable beer ad for any man who has ever audibly groaned as he kicked back after a demanding day.
Instead, and with only a few thousand views in 24 hours, the ad was called out as insulting and desperate — which it is.
Just look at this clear attempt to bring the brand back to its glory days:
