(Not The Bee) We told you nearly two years ago now about Ford’s “Very Gay” Raptor, but here’s a new ad Ford is pushing to show how proud they are of their activism on behalf of the rainbow brigade:
Pride knows no bounds @Ford pic.twitter.com/f3EZA9mgZJ
— Caroline (@carolinecwilder) May 17, 2023
There’s also this “very gay” ad for the gay truck that was released 9 months ago and it’s resurfacing now thanks to a new spotlight on Ford’s ESG and social credit gambit.
Ford wants to convince consumers that driving this car is a symbol of Masculinity and Toughness. 💪🏻🏋️♀️🤹🏻♂️
The ad features the Worlds Strongest Men to convince you how tough the new “Very Gay Raptor” really is! 🛻🌈 pic.twitter.com/YtuamkvscZ
— Oli London (@OliLondonTV) May 18, 2023
Ford, like Bud Light, has no clue who their audience is.
But this isn’t about getting new customers or pleasing current customers.
