Bob Barker, Longtime Host Of ‘The Price Is Right,’ Dead At 99

(People) Bob Barker, the legendary host of The Price Is Right, has died, PEOPLE can confirm. He was 99.

Barker died of natural causes in his longtime Hollywood Hills home this week, Roger Neal — who served as his publicist from 1987 through 1994, and again from 2020 — announced Saturday on behalf of Barker’s girlfriend, Nancy Burnet.

“It is with profound sadness that we announce that the World’s Greatest MC who ever lived, Bob Barker, has left us,” Neal said in a statement.

“I am so proud of the trailblazing work Barker, and I did together to expose the cruelty to animals in the entertainment industry and including working to improve the plight of abused and exploited animals in the United States and internationally,” Burnet added in her own. “We were great friends over these 40 yrs. He will be missed.”

Barker is survived by his half-brother Kent Valandra and half-nephews Robert Valandra and Chip Valandra, as well as a half-niece, Vickie Valandra Kelly.

The TV personality has battled various health problems in the past few years. In January 2019, paramedics were called to Barker’s Hollywood Hills home after he fell at his residence. Although an ambulance was on the scene, he was not hospitalized.

Several months earlier, Barker’s manager confirmed to PEOPLE that an ambulance and the fire department responded to his Hollywood Hills home for a “non-emergency back problem” in October 2018.

Afterwards, his manager said Barker was “fine and resting at home.” The incident came more than a year after he fell and hit his head at his home in June 2017.

Fans often waited hours outside CBS TV City in Los Angeles just to hear Barker utter the famous phrase, “And the actual retail price is….”

When he eventually retired, even Barker had reservations about leaving the gig that turned him into a TV icon.

“I have thought every year for the last 10 or 15 years that maybe I should quit, and then I think, ‘No, I’ll do it for another year,'” he told Entertainment Weekly in 2007. “I regret that I’m quitting now.'”

Bob Barker during his last taping of The Price is Right. MARK DAVIS/GETTY

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