From Yahoo.com…..
The federal government and nonprofits are unveiling ad campaigns to counter vaccine hesitancy, emphasizing educational partnerships at the grassroots level.
The Ad Council and COVID Collaborative will unveil a vaccine education campaign specifically targeting conservative and religious Americans, who polls have shown are especially vaccine-hesitant populations. The program is a part of the partnership’s larger effort in educating the public on the ongoing coronavirus pandemic.
“Conservatives are not a monolithic group,” John Bridgeland, founder of the COVID Collaborative, told USA TODAY. “There is a large moveable middle of those who may get vaccinated if they haven’t gotten it already.”
At the same time, the Department of Health and Human Services announced its “We Can Do This” campaign Thursday, a federal effort partnering with dozens of local groups across the country to combat vaccine hesitancy.
