(Daily Mail) After Bud Light and Target, The North Face has become the latest American brand to face a boycott for promoting Pride.
The company’s Summer of Pride ad was released yesterday on its Instagram page and has already drawn ire from conservative consumers
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The commercial features drag queen ‘Pattie Gonia’ telling consumers to ‘come out… in nature with us!’ and declaring themselves a ‘real life homosexual!’
‘Hi it’s me Patti Gonia – a real life homosexual. Today I’m here with the North Face and we are here to invite you to come out… in nature with us!’ Pattie – who lists pronouns as ‘she’, ‘he’ and ‘they’, online says.
The company’s Summer of Pride ad was released yesterday on its Instagram page and has already drawn ire from conservative consumers. The commercial features drag queen ‘Pattie Gonia’ telling consumers to ‘come out… in nature with us!’
The ad tells consumers to ‘come out… in nature with us!’. It is the second year The North Face has run a Summer of Pride
Nature lets you be who you are, so, for the second year in a row, The North Face is hosting Summer of Pride together with (they/she) to celebrate you and all the beautiful ways you get outside.’
The brand ran a similar ad last year where Pattie Gonia said: ‘Nature lets you be who you are… even gay!
‘Ladies and Gentlemens, you are cordially invited to the summer of Pride with my friends at North Face. We’re traveling all the gay across America.
‘Put on your boots and come out… side with us! See you there besties!’
Less explicit than Target’s ‘tuck-friendly swim bottoms’, North Face’s 2023 ‘Outside Together’ collection features rainbow-colored t-shirts and hoodies for teens and adults, and a range of blankets and camping gear.
On Instagram, North Face said it was standing behind the campaign.
‘We recognize the opportunity our brand has to shape the future of the outdoors and we want that future to be a more accepting and loving place.
Backlash: Shares in VF Corp, The North Face’s parent company, are already down
