(Daily Mail) Taylor Swift could heavily influence the way that Americans vote in the presidential election – with a fifth of voters saying they’re ‘likely’ to back a candidate she endorses.
The popstar’s stratospheric influence on popular culture may sway the race to the White House, especially as new Gen Z voters join the electorate this year.
In a poll conducted by Redfield & Wilton Strategies for Newsweek, 18 percent of voters say they’re ‘more likely’ or ‘significantly more likely’ to vote for a candidate endorsed by Taylor Swift.
Her sway was more visible with voters under the age of 35.
This election will see 8 million new voters in the US electorate – and a total of 41 million Gen Z voters, many of whom are influenced by celebrities and social media.
The popstar’s stratospheric influence on popular culture may sway the race to the White House, especially as new Gen Z voters join the electorate this year
Although she has never publicly said who she votes for, in 2020 Swift vowed to kick Trump out of the White House with her vote.
A total of 55 percent said that they were neutral and wouldn’t be swayed either way.
The data comes from a sample size of 1,500 people – 45 percent of which said they liked Taylor, with 54 percent saying they were not fans.
Six percent said they’d never heard of the Shake It Off billionaire singer.
Her popularity over the last 12 months has reached new highs. She was named Time magazine’s 2023 ‘Person of the Year,’ led the immensely-successful Eras tour that raked in over a billion dollars, and bloomed in her relationship with Travis Kelce.
Communications consultant James Haggerty said: ‘She’s influenced popular culture, sports, the economics of entire regions of the U.S.’
‘Swift is in the class by herself. She’s so talented and so popular and so ingrained in pop culture. No one is close to her.
‘Celebrity power in elections has grown because celebrity power itself has grown. And in a world awash in messages, it’s the celebrity voices that really resonate.
The Shake It Off singer took to social media to condemn Donald Trump for his remarks over the violence that erupted after the police-related shooting death of George Floyd in Minneapolis
However, 17 percent said they would be less likely to vote for a candidate backed by Swift – which could bode badly for Democrat Joe Biden.
