(Variety) Singer-songwriter Jimmy Buffett, whose laid-back, good-humored, often tropically-themed brand of country-laced pop spawned a lucrative one-man business empire, died Friday. He was 76. A cause of death was not immediately released.
Buffett’s death was confirmed through a statement on his official website: “Jimmy passed away peacefully on the night of September 1st surrounded by his family, friends, music and dogs. He lived his life like a song till the very last breath and will be missed beyond measure by so many.”
Over the course of a 50-year professional career, Buffett collected just one top-10 pop hit: “Margaritaville,” a marimba-laced, tequila-soaked paean to kicking back on the beach in the aftermath of a breakup, which rose to No. 8 on the national charts.
But Buffett’s boozy, punny, often marijuana-scented variety of tropical good-time music struck an abiding chord with an army of enthusiastic fans, who dubbed themselves “parrotheads” in reference to the colorful avian headgear they sported at the musician’s sold-out concerts.
That faithful audience made Buffett a consistent record seller, even absent major radio hits. Active in the studio for five decades, he released four platinum and eight gold studio albums; his 1985 hits compilation “Songs You Know by Heart” was certified for sales of 7 million copies, while the 1992 boxed set “Boats, Beaches, Bars & Ballads” rang up 4 million units.
From the early ‘90s on, after establishing himself on ABC and MCA Records, Buffett released his music entrepreneurially via his Margaritaville and Mailboat imprints.
Jimmy Buffett performs with The Coral Reefer Band at The Omni Coliseum on Sept. 4, 1976 in Atlanta, Ga.WireImage
Buffett’s highly palatable variety of party-hearty music translated into a host of products, making him one of the most successful and wealthiest performers in the world. In 2016, his personal worth was estimated at $500 million.
Writing about “Margaritaville” on the 40th anniversary of the song’s release in 2017, Forbes stated that it “morphed into a global lifestyle brand that currently has more than $4.8 billion in the development pipeline and sees $1.5 billion in annual system-wide sales. This year, Margaritaville Holdings announced a partnership with Minto Communities to develop Latitude Margaritaville, new active adult communities for those ‘55 and better,’ including the $1 billion Daytona Beach, Florida location and a second in Hilton Head, South Carolina.”
The business magazine noted that the performer’s licensed brands included apparel and footwear, retail stores, restaurants, resort destinations, gaming rooms, restaurants and even a Margaritaville-branded line of beer, LandShark Lager, which was projected to shift an estimated 3.6 million cases during its first year of availability.
Buffett found success as a writer: His novels “Tales from Margaritaville” and “Where is Joe Merchant?” and memoir “A Pirate Looks at Fifty” all reached No. 1 on the New York Times bestseller list. He was also active in film and TV work, writing soundtracks and appearing as a cameo player, most recently in Harmony Korine’s 2019 comedy “The Beach Bum.”
His lone shot at musical theater, an adaptation of Herman Wouk’s “Don’t Stop the Carnival” written with the novelist, was an out-of-town flop in 1997.
An unflagging stage performer, Buffett toured annually with his Coral Reefer Band and remained a top concert draw late in his career – in 2018, he appeared co-billed on a national tour with the Eagles. Endlessly reprised in concert, his songs like “A Pirate Looks at Forty” and “Cheeseburger in Paradise” were perennial sing-along favorites for a legion of parrotheads garbed in Hawaiian shirts and flip-flops.
Analyzing the enduring appeal of Buffett’s music, Christopher Ashley, director of the 2017 jukebox musical “Escape to Margaritaville,” said, “There is a celebratory bacchanalian quality but also a real strain of sadness in those songs. I think his songs have a real philosophical commitment to finding joy now, being as now is the only moment… Don’t postpone joy. Embrace it. Grab it. I think that’s profound and a great message to send in a world as joy-challenged as this one.”
