(DailyWire) He’s supposed to be the bard of the working man, but tickets to Bruce Springsteen‘s legendary shows are selling for as much as $5,000 apiece under a “dynamic pricing” system that has fans cursing “The Boss.”
Ticketmaster has used the same method to wring top dollars from fans of Drake, Paul McCartney, Harry Styles, and Taylor Swift, too. The idea is that prices rise and fall based on what they would fetch on the scalper market. So if a reseller can get $5,000 for a great seat on Springsteen’s upcoming tour, Ticketmaster will simply undercut the secondary market.
“Simple rule: if you’re the kind of person who is in a Bruce Springsteen song, you absolutely can’t afford to see him perform,” tweeted user Heywood Floyd.
Tampa mid-floor for $4,400 each, anyone? #catchandrelease
“Ticketmaster’s Official Platinum seat program enables market-based pricing (adjusting prices according to supply and demand) for live event tickets, similar to how airline tickets and hotel rooms are sold.” pic.twitter.com/8qyanN0OQA
— Backstreets Magazine (@backstreetsmag) July 20, 2022
Tickets for Springsteen and his E-Street Band’s 2023 tour went on sale Wednesday, and Ticketmaster quickly labeled many floor and lower-level seats as “Official Platinum Seats.” That “enables market-based pricing (adjusting prices according to supply and demand) for live event tickets, similar to how airline tickets and hotel rooms are sold,” according to Ticketmaster’s website.
Prices for mid-floor tickets quickly climbed to as much as $5,000 apiece, with “cheap seats” bringing in as much as $1,000.
For fans of the New Jersey rocker, who built his brand on immortalizing the downtrodden and working class in classics like “Jungleland” and “Born to Run,” charging the price of a used pickup truck for a pair of tickets is sacrilege.
