(Reclaim The Net) Disney has angered some subscribers to its Disney Plus streaming service by telling users that they have to hand over their date of birth and confirm their gender to continue using the service.
“PROVIDE YOUR BIRTHDATE AND GENDER TO KEEP STREAMING,” the message from Disney reads. “Disney+ now requires additional information from the primary account holder, including your birthdate and what best describes your gender.”
In an FAQ, Disney says that the update is required to ensure that the main account holder is aged 18+ but also for other reasons: “We may also use your birthdate as described below under ‘Are there other ways you use my birthdate.’”
These reasons Disney wants people’s date of birth are as follows. To:
- “Comply with age-related legal obligations
- “Personalize your content and experiences
- “Provide product features and recommendations
- “Operate, understand, analyze, optimize, develop, or improve our services
- “Deliver targeted advertising to you”
These ways are similar to the reasons Disney says it wants users to submit their gender.
The demands for more data to use the service are coming as Disney Plans to launch its own ads service next month – serving ads to users on its cheapest pricing tier of $7.99 a month.
