(Western Journal) Of all the problems posed by artificial intelligence, opening sequences to Disney+ streaming shows didn’t seem too high up on the list.
However, the media giant’s use of AI in a new Marvel series is making waves — and drawing renewed attention to the company’s overworked and underpaid computer graphics animators.
According to Breitbart, the studio has been hit with a backlash after this week’s premiere of “Secret Invasion,” yet another entry in the Marvel Cinematic Universe being shoved out by the House of Mouse.
At the very least, the series stars Samuel L. Jackson, so there’s some acting talent behind it.
Animation talent, however, is somewhat lacking — particularly when it came to the opening sequence, which was created by AI.
However, does artificial intelligence equal artificial creativity? You make the call:
Marvel just used AI to create the opening intro for their new series: Secret Invasion.
Is the future of content creation here?👀
AI video generation is officially going mainsteam. pic.twitter.com/Xm79SErdxz
— AI Daily (@AlexAIDaily) June 21, 2023
So, is this the future of content creation? It certainly appears a bit cheap, particularly for a series featuring Jackson reprising his Nick Fury role.
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More important, however, it could signal a dirty trick that leaves the studio’s animators out of a job.
On Twitter, concept artist Jeff Simpson — who worked on “Secret Invasion” — expressed his disgust.
“Secret Invasion intro is AI generated. I’m devastated, I believe AI to be unethical, dangerous and designed solely to eliminate artists careers. Spent almost half a year working on this show and had a fantastic experience working with the most amazing people I ever met,” he said Wednesday.
“I worked with the Vis Dev team on character design, props, keyframes for the show etc. and nothing to do with the intro which would have been done much later I assume — to clarify.”
He added that it appears the AI-developed opening credits were outsourced to Method Studios.
Looks like it was outsourced to Method Studios. I’m really concerned about the impacts of this.
— Jeff Simpson (@jeffsimpsonkh) June 21, 2023
Stephen Ford, an actor and director, also expressed his disgust.
“Marvel/Disney have infinite money yet used AI for the Secret Invasion opening credits. A slap in the face to literally every artist Disney has ever worked with & something that overshadows the hard work everyone did on this show,” he tweeted.
Marvel/Disney have infinite money yet used AI for the Secret Invasion opening credits.
A slap in the face to literally every artist Disney has ever worked with & something that overshadows the hard work everyone did on this show.
Seriously @aliselim?pic.twitter.com/xEsT6MWt1x
— Stephen Ford (@StephenSeanFord) June 21, 2023
And then there were those less concerned with the jobs that were being displaced and more concerned with the fact it looked like hot garbage:
they really used ai for secret invasion when THIS is a credits sequence in their portfolio. one of the best i’ve seen. this sequence is paramount to the world-building & makes the tva feel like a tangible, real place. how tf is ai an improvement on this?pic.twitter.com/Hxug7LMwFW
— shiv ✧ the bear spoilers (@genvinz) June 21, 2023
No way in hell Marvel used AI to create the secret invasion intro, this is the worst intro for any TV show ever #SecretInvasion pic.twitter.com/XePW5a4CtB
— Fdm (@theSnyderKnight) June 21, 2023
Breitbart said “‘Secret Invasion’ would mark the first time that AI has been used in mainstream television.” That’s perhaps not entirely true, although this depends on what your definition of television entails. In fact, this maybe isn’t the first time Disney has been caught using it as a shortcut on its streaming service.
A crowd scene from the Disney+ feature “Prom Pact” was scrutinized when it was released earlier this year when what appeared to be AI-generated individuals appeared in a crowd scene:
this is just terrifying https://t.co/OKW0uSrpX5 pic.twitter.com/EYaU0gZi3t
— kayla (@lgbtjetneys) April 2, 2023