(Yahoo) Twitter is expanding its recommendations feature to show all the users of the platform more tweets from people they don’t follow, the social media giant has announced.
“We want to ensure everyone on Twitter sees the best content on the platform, so we’re expanding recommendations to all users, including those who may not have seen them in the past,” Twitter support tweeted on Thursday.
Twitter’s recommended tweets appear in the platform’s Home feed where tweets are organised according to an algorithm.
“Think of them as personalised suggestions that are shown to you based on actions you take on Twitter,” the company noted in its blog post in September.
“The content we recommend to you is informed by actions you take on Twitter, also known as signals,” it said, adding that the suggestions are based on topics users follow, tweets they engage with and the content other people in their network like.
Twitter noted that its recommendations team partners closely with its “Health, Trust & Safety, and Machine Learning Ethics teams to make sure we’re recommending high-quality content”.
While the change may help Twitter grow its user base – which the social media company’s new owner Elon Musk claims has hit all-time highs since his takeover – it remains to be seen how well the recommendations will be moderated.
We want to ensure everyone on Twitter sees the best content on the platform, so we’re expanding recommendations to all users, including those who may not have seen them in the past.
You can learn more about them, and how to best control your experience: https://t.co/ekYWf57JSc
— Twitter Support (@TwitterSupport) November 30, 2022
Currently, Twitter provides two types of feeds to users. One is “latest tweets”, that displays content from people one follows in chronological order and Home, a curated collection of popular tweets from the accounts one follows.
