From Forbes.com…..
There’s no such thing as absolute privacy or absolute security when it comes to electronic information. The best way to keep something secret is not to capture and store it in the first place. And that’s the crux of the privacy versus convenience debate now redefining our applications and software-based services. Facebook and Google are usually painted as the main villains of the piece, with their huge tracking ecosystems that know more about your likes and dislikes than your closest friends and relatives. But it’s an endemic issue.