(OutKick) Bud Light continues to take right hook after right hook to the face.
The beer brand has been under intense scrutiny for nearly two months after it partnered with Dylan Mulvaney. The transgender activist is most well-known for mocking women while pretending to be a little girl.
Ever since the March Madness collaboration was shared at the start of April, BL has seen a huge drop in sales and there’s no end in sight.
In fact, the situation is so dire the beer powerhouse has started buying back unsold cases of beer that have expired, according to Newsweek.
Yes, Bud Light is so much trouble it’s having to buy back expired cases of beer. If that’s not a sign of how serious the situation is for the beer brand, I don’t know what is.
Bud Light continues to take heat for Dylan Mulvaney collaboration. (Photographer: Andrew Harrer/Bloomberg via Getty Images)
Bud Light remains in huge trouble.
The situation with Anheuser-Busch and its most famous light beer is truly the greatest example of a company feeling the pain caused by a very stupid decision.
Not only is AB’s most popular brand feeling the squeeze after going woke, but things might be about to get even worse. Texas Senator Ted Cruz has suggested Bud Light should be investigated for teaming up with Dylan Mulvaney.
His argument is Mulvaney’s audience skews young, and the people responsible for marketing the beer know it can’t advertise in a fashion that could target minors.
