From Vibe.com…
Ciara has revealed a new fashion line inspired by her personal style and taste. LITA by Ciara was launched by the singer and The House of LR&C on the belief that “Love is the Answer.”
The fashion brand hopes to bridge the gap between sustainability and stylish apparel. According to a provided press release, the 35-year-old artist has long dreamed of making her mark on the fashion industry.
“Fashion has always been my avenue for creative self-expression, and throughout my journey, I’ve always been looking for a brand that’s a one-stop-shop, from investment pieces to budget-friendly items,” she said in a statement. “My goal is to reach the modern woman by creating a brand that gives her everything she needs in one place, her best friend in fashion, to help her create looks for all the moments in her life.
Each piece reflects my passion for fashion with excellent fit, quality, and sustainability. The LITA girl is sustainably chic and effortlessly cool.”
