From Yahoo.com….
Snapchat, already a key destination for beauty consumers, is apparently ready to push even deeper into the complex world of fashion commerce, judging by Snap Inc.’s latest acquisition.
The social media company confirmed to WWD that it has scooped up Fit Analytics, a Berlin-based fitting technology firm that helps online apparel and footwear merchants size customers, and offers personalization tools and other data.
The start-up serves a roster of well-known companies, with logos for The North Face, Asos, Calvin Klein, Tommy Hilfiger, Hugo Boss, Patagonia, JD Sports, Lacoste and Pull&Bear appearing on its website.
