From GQ.com….
There are three chronographs that really matter: the Rolex Daytona, the Omega Speedmaster, and the Heuer Carrera. That’s not to say others aren’t great, but these three represent entire categories of collecting and scholarship unto themselves, and over the past seven decades they have rightly reached a level of appreciation that in some cases surpasses even the brands that produce them. The problem with this echelon of success is, of course, ubiquity. Every year more chronographs are made, more people wear them and obsess over them, and suddenly objects that were conceived as fully realized expressions of unique senses of design and function start feeling blasé.