FYI: Here’s How Your Car Color Effects Its Resale Value



After comparing the prices of more than six million new and used cars between 2017 to 2020, has determined which colors help, hurt, or have minimal impact on a vehicle’s resale value. “A vehicle’s color is among the primary considerations after shoppers have decided on a make and model,” said iSeeCars Executive Analyst Karl Brauer. “With resale value being the single biggest factor in how much a new vehicle ‘costs’ over the course of ownership, consumers should carefully consider their color choice.”

Mainstream colors, including white, black, and silver, are popular because they are seen as the safest colors with the widest appeal. But are those the best colors for helping a vehicle maintain its value? “There’s a bit of a self-fulfilling prophecy going on here, with many consumers picking these mainstream colors not because they like them, but because they assume everyone else does,” said Brauer. “This makes white, black, and silver appear to be in high demand, yet our analysis confirms that more obscure colors tend to hold their value better than common and popular colors.”

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