NFL Slashes Ad Prices As Ratings Plummet

NFL blames the coronavirus, but it could also be the injection of politics into the sport

Credit: Cedward Brice


A steep drop in football ratings has left networks renegotiating contracts with advertisers and reducing ad space prices, the Wall Street Journal reports.

Average NFL viewership has dropped approximately 8 percent from the 2019 season, but a week for week comparison shows a much worse situation. The NFL had 14.5 million viewers for Week 13 of the season, which is a 29 percent drop from the same week last season, according to Front Office Sports.

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