(New American) A conservative organization is launching a multimillion-dollar advertising campaign to defeat “the woke ideology of sheltered white liberals,” with its first television spot taking aim at the notion that men should be allowed to compete in women’s sports.
“She trains at 6 a.m. every morning,” the ad’s narrator intones over footage of a female athlete preparing to run a race. Another female runner “spent years working to shave off seconds,” while a third is “the captain of her school’s team.”
The next entrant, however, is undeniably male. “He’s just a mid-pack finisher,” says the narrator. “But not today.”
As the race commences, the male athlete quickly takes a commanding lead over all his competitors. “Unfortunately,” the narrator remarks, “this competition was over before it even began.”
“Woke left-wing politicians are destroying girls’ sports,” he declares. “Tell [President Joe] Biden and his radical allies: no men in girls’ sports.”
As the ad concludes, “Vote to stop the insanity!” appears on the screen.
The 30-second spot, titled “Game Over,” is the product of Citizens for Sanity (CFS), a nonprofit with ties to Republican operatives including veteran GOP strategist John Brabender, who produced the ad, and Ian Prior, the organization’s strategic consultant who also serves as executive director of Fight for Schools, the group whose opposition to Critical Race Theory played a major role in the 2021 Virginia governor’s race.
Despite its connections to a political party that frequently shrinks from battles with the radical Left, CFS isn’t afraid to go on offense — and even to ruffle some feathers in the process.
In cities across the country, it has previously placed billboards bearing such slogans as “Violent criminals deserve our compassion and respect. This fall, stand strong for progressive values”; “Open the jails. Open the borders. Close the schools. Vote progressive this November”; and “Protect Pregnant Men from Climate Discrimination.”
“The woke ideology of sheltered white liberals is a mortal threat to American liberty, security and prosperity,” Prior said in a statement to Politico.