Bud Light parent company Parent Anheuser-Busch is targeting NFL fans with a new ad campaign featuring NFL greats Peyton Manning and Emmitt Smith.
The ad, which is scheduled to run throughout the NFL postseason, features Manning saying he’d like to buy a round of Bud Light for those at the bar while tossing beer cans around like a football.
Anheuser-Busch is trying to mitigate the damage of falling U.S. sales after the Dylan Mulvaney ad campaign disaster that led to a boycott of its Bud Light brand.
Watch below:
