Elon Musk Threatens To Ban Apple Devices At All His Companies If AI Is Integrated Into Operating System

Apple wants to integrate OpenAI at the OS level

Image Credits: Apple

(TechCrunch) Elon Musk is threatening to ban iPhones from all his companies over the newly announced OpenAI integrations Apple announced at WWDC 2024 on Monday. In a series of posts on X, the Tesla, SpaceX and xAI exec wrote that “if Apple integrates OpenAI at the OS level,” Apple devices would be banned from his businesses and visitors would have to check their Apple devices at the door where they’ll be “stored in a Faraday cage.”

His posts seem to misunderstand the relationship Apple announced with OpenAI or at least attempt to leave room for doubt about user privacy. While Apple and OpenAI both said that users are asked before “any questions are sent to ChatGPT,” along with any documents or photos, Musk’s responses indicate he believes OpenAI is deeply integrated into Apple’s operating system itself and therefore able to hoover up any personal and private data.

In iOS 18, Apple said people will be able to ask Siri questions, and if the assistant thinks ChatGPT can help, it will ask permission to share the question and present the answer directly. This allows users to get an answer from ChatGPT without having to open the ChatGPT iOS app. Photos, PDFs or other documents you want to send to ChatGPT get the same treatment.

Musk, however, would prefer that OpenAI’s capabilities remain bound to a dedicated app — not a Siri integration.

Pullara had said that the way ChatGPT was integrated was essentially the same way the ChatGPT app works today. The on-device AI models are either Apple’s own or those using Apple’s Private Cloud.

Meanwhile, replying to a post on X from YouTuber Marques Brownlee that further explained Apple Intelligence, Musk responded, “Apple using the words ‘protect your privacy’ while handing your data over to a third-party AI that they don’t understand and can’t themselves create is *not* protecting privacy at all!”

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