This dismissive framing ignores that these free speech platforms allow a widerrange of viewpoints than their pro-censorship Big Tech counterparts and is likely to dissuade left-leaning, independent, or non-political users from checking them out.
But new data from Comscore has shattered this media narrative and revealed that Democrats are the leading political audience on Rumble among 18+ year-olds in the US. The video sharing platform also has more unique visitors from independents than Republicans among Americans aged 18 and over.
Overall, among Americans aged 18+, 35.5% of Rumble’s unique visitors are Democrats, 28.9% are independents, 21.8% are Republicans, and 12.6% have no affiliation.
Those who haven’t fallen for this legacy media echo chamber narrative will know that Rumble offers far more than right-wing content. High-profile left-wing political candidates, sports channels, finance channels, and more post their content to Rumble.
And despite Big Tech platforms rarely facing media criticism for it, their policies, which artificially boost certain viewpoints by as much as 20x and ban a much wider range of views than Rumble, do far more to facilitate echo chambers.